Got a whole catalog to fix?
Checking one title is free forever. But if Amazon flagged 50, 500 or 5,000 listings, Zonready Pro rewrites your entire catalog to 75 characters with AI, keeping your best keywords and moving the rest into the new Item Highlights field. Upload a sheet, download compliant titles.
Join the waitlist. We will email you when bulk rewriting opens.
What a fix looks like
Before, 174 characters, non-compliant
Vitamin C Serum with Hyaluronic Acid and Niacinamide, Anti-Aging Brightening Face Serum for Dark Spots, Fine Lines and Wrinkles, Hydrating Facial Serum for All Skin Types, 2 Pack
After, 71 characters, compliant
Vitamin C Serum with Hyaluronic Acid and Niacinamide for Dark Spots, 2 Pack
Moved to Item Highlights: Anti-aging, brightening, hydrating, fine lines and wrinkles, all skin types
The July 27, 2026 Amazon title rule, in plain English
On July 27, 2026, Amazon replaced its old 200-character title limit with a single, uniform cap of 75 characters across every category except Media (books, music and video). Most existing titles run 150 to 200 characters, which means the majority of listings on Amazon became non-compliant overnight.
What happens if you do nothing?
Amazon's AI rewrites the title for you, and it is not a simple truncation. It generates a brand-new title from Amazon's relevance model, your backend search terms and your bullet points. You lose control of how your product is named. Only Brand Registry sellers get a 14-day window to review the changes first. Everyone else gets rewritten automatically.
Every 2026 title rule this tool checks
| Rule | What Amazon requires |
|---|
| Length | 75 characters max, including spaces (non-media categories) |
| Promotional language | No "free shipping", "best seller", "sale", "discount" and similar |
| Prohibited characters | ! $ ? _ { } ^ not allowed unless part of your brand name |
| Word repetition | No word more than twice (articles and prepositions are exempt) |
| Capitalization | No ALL-CAPS shouting, use title case |
| Emojis and symbols | No decorative emojis or special symbols |
Where do the extra keywords go now?
Amazon added a new Item Highlights field with 125 searchable characters that appears beneath the title in search results. The winning move is to trim your title to the 75 most important characters and move the rest of your keywords into Item Highlights, so you stay compliant without losing search visibility. That reshuffle across a full catalog is exactly what Zonready Pro automates.
Frequently asked questions
- Does the 75-character limit apply to my category?
- Yes, unless you sell Media (books, music, video), which is exempt. Some categories had lower limits before. Now the ceiling is uniform at 75.
- Will Amazon really rewrite my titles?
- Yes, gradually. Non-compliant titles are regenerated by Amazon's AI. Brand Registry sellers can review first for 14 days. Non-registered sellers cannot.
- Is this tool official or affiliated with Amazon?
- No. Zonready is an independent tool that checks your title against Amazon's published 2026 guidelines. Always confirm with your category style guide in Seller Central.
- Do you store my titles?
- No. The free checker runs entirely in your browser. Nothing you paste is sent anywhere.
Zonready is an independent compliance tool and is not affiliated with, endorsed by, or sponsored by Amazon. Amazon and all related marks are trademarks of Amazon.com, Inc. Rules are summarized from publicly available 2025 to 2026 guidance. Your category style guide in Seller Central is always the final authority.